I was fortunate in being able to follow the story of Sir Bradley Wiggins since his departure from Team Sky in 2014. Firstly in creative and promo direction of the media campaign for his successful Hour Record attempt, followed by creating video content promoting Team Wiggins; the professional cycling development team Sir Bradley founded and rode for as they competed in the Tour Of Britain.
The Hour Record promotional material included not just TV promos, D6’s and newspaper advertising but we also got permission to brand the Lee Valley Velodrome itself for the night of the attempt; transforming it into a picture book of Sir Brad’s achievements. The project was nominated for the BT Sports Industry Awards.