I was Senior Creative for Sky’s various cycling sponsorships: SkyRide - a grassroots initiative to get people on their bikes working directly with British Cycling and Halfords. (CIM Marketing Excellence Award 2015 for our 'Lets Ride' Campaign). British Cycling - creating safety videos, bike maintenance and cycling technique plus promotion for the Team GB squad itself. Team Sky - various Grand Tour campaigns. All work was completed in full 360 - D6, newspaper, Piccadily Circus(!), TV and online video.