Cycle For Cities is an initiative by pharmaceutical company Novo Nordisk to bring healthcare experts, people with Diabetes and professional cyclists from Team Novo Nordisk together on a nationwide cycle tour. I was commissioned to produce a series of short films to document. Expanding on the Novo Nordisk hashtag #changingdiabetes, I developed a creative that revolved around the individual stories of 4 cyclists, illustrating each persons' unique relationship with Diabetes (Types 1&2). Each rider was filmed at their home prior to the event, documenting their daily management of the condition, their interest in cycling and their motivations for getting involved in the Cycle For Cities event. I then followed them a month later on the big ride itself.
Deliverables 4 x longform film (Facebook) 4 x 1 minute video (Instagram) 1 x event film.